Strategy

Play is the largest mobile network operator (“MNO”) in Poland based on reported number of subscribers, with over 15 million subscribers as of September 31, 2018.

Highest value to our customers

Since its launch in 2007, the company been providing mobile services and devices to individuals and small businesses. Its relentless focus to provide the highest possible value to our customers and superior customer experience is reflected by the highest Net Promoter Score (NPS) among the four major Polish MNOs and across a wider range of global telecommunications operators.

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Strong foundations

Play’s strategy relies on three strong foundations:

  • It is the #1 communications brand in Poland
  • It has the #1 branded distribution network with ~820 POSes
  • It operates a scalable and competitive mobile network

The operator’s services are available to 99% of the population through own modern mobile network and long term national roaming agreements with the other three major Polish MNOs. It is pursuing a dynamic nationwide network roll-out.

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Shared value

A combination of a lean organization, fully controlled retail distribution, smart own network design and state-of-the art IT infrastructure allows Play to maintain strict OPEX and CAPEX discipline. Therefore, the company is able to faster time-to-market of new offers and deliver services to its customers in a very efficient manner.

Play has fostered a culture of passionate achievers which prioritize shared value, execution speed, strategic alignment and efficiency.

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