Play Communications SA

Play Communications S.A. is the holding company for Play Group. Its subsidiary P4 Sp. z o.o. operates the brand PLAY – one of the fastest growing European mobile operators.


Play is an exceptional “success story” in Poland with a differentiating subscriber growth trajectory. We are the largest mobile network operator in Poland based on reported number of subscribers, with over 15.2 million subscribers as of March 31, 2018. Our core activity is to provide mobile voice, messaging and data offerings and services to consumers and businesses on a contract and prepaid basis.

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Market Leader

From the Group’s year end in 2007 to March 31, 2018, we grew our subscriber base at a CAGR of 33%, with over 15.2 million subscribers as of March 31, 2018. We have established ourselves as a market leader through our consistent increase in market share year on year. Play has been one of the most successful late entrants to the mobile market in Europe, gaining a subscriber market share of more than 28% over our ten years of operations.

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Play is

  • Leverage our brand, distribiution and network advantages

  • Completion of nationwide network rollout

  • Simple IT & Operations